As a long-time fan of the POSSE (Publish on your Own Site, Syndicate Elsewhere) model, I've always believed in maintaining control over my content. However, I've never been good at the second part: making sure my content reaches as many people as possible.

Over the last few weeks I've done a major rebuild of my personal website, and I used it as an opportunity to try and tackle this problem.

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It's been a long time since I've had my own blog. Too long, in fact. In a world ruled by social media, it's easy to let go of owning your own little corner of the Internet.

I'll start with a quick introduction:

I'm Ivo. I'm a software engineer at heart, with a passion for building great products. I'm also known by some as having a particular weakness for guitars.

I…